Go for No! Yes is the Destination. No is how You Get There! by Andrea Waltz is a self-help book that offers a unique perspective on how to achieve success. The book focuses on a simple principle – the more “no’s” you receive, the closer you get to a “yes.” Waltz believes that by embracing “no” and being comfortable with rejection, you can overcome fear and achieve your goals.
The book is divided into two parts. The first part focuses on the importance of setting goals and having a clear vision of what you want to achieve. Waltz encourages readers to set big goals and not be afraid of failure. She believes that by focusing on your desired outcome and not being afraid to fail, you can achieve success.
The second part of the book focuses on the “go for no” mindset. Waltz encourages readers to view rejection as simply a stepping stone on the path to success. She emphasizes that success is not about avoiding rejection, but rather about embracing it and learning from it.

One of the key takeaways from the book is that rejection is not personal. Waltz emphasizes that when someone says “no,” it is not a reflection of your worth as a person. Rather, it is simply a statement of their needs or preferences at that moment in time. By viewing rejection in this way, Waltz believes that individuals can separate their self-worth from their achievements and respectfully handle rejection without taking it personally.
The book also highlights the importance of persistence. Waltz encourages readers to keep trying, even in the face of repeated rejection. She believes that by continuing to ask for what you want, you increase the likelihood of getting a “yes.” This persistence, coupled with a positive attitude and a willingness to learn from rejection, can help individuals achieve their goals and ultimately succeed.
Moreover, Waltz presents several useful strategies for implementing a “go for no” mindset into your daily life. For instance, she recommends setting daily rejection goals and tracking your progress. This not only helps build resilience to rejection but also helps individuals identify patterns and areas for improvement. Additionally, she suggests practicing rejection in low-risk situations, such as asking for discounts or requesting information from strangers. By building up confidence and resilience in these lower-stakes scenarios, individuals can more confidently handle rejection in more significant areas of life, such as job interviews or sales calls.
One potential drawback of the book is that it may not be suitable for everyone. The “go for no” mindset may not work for individuals who struggle with anxiety or have experienced significant trauma related to rejection. Additionally, some readers may find Waltz’s upbeat tone and enthusiasm for rejection overly simplistic or unrealistic.
Overall, Go for No! Yes is the Destination. No is how You Get There! by Andrea Waltz presents a unique approach to achieving success by embracing rejection instead of avoiding it. The book provides practical strategies for building resilience to rejection and developing a positive attitude toward failure. While the “go for no” mindset may not be suitable for everyone, the book can be a useful resource for individuals looking to overcome fear and achieve their goals.