High tempo testing is a powerful marketing tool that can help you boost your conversion rate and grow your business. By testing different marketing strategies and tactics, you can quickly find what works best for your target audience and business. Additionally, high tempo testing can help you save time and money by eliminating ineffective marketing strategies.
What is high tempo testing?
Let’s check an example first. GrowthHackers team started High Tempo Testing on their site, have a look at how quickly they got increased their website’s unique visitors. From 90k to 150k visitors within 11 weeks!
High tempo testing is a rapid, iterative testing process used to optimize marketing campaigns and drive growth. It is often used by growth hackers to rapidly test and implement new growth ideas.
Run three tests a week, depending on your resources
Why is high tempo testing important?
High tempo testing is important because it allows you to quickly test and implement new growth ideas. It is a key part of the growth hacking process. By rapidly testing and implementing new ideas, you can optimize your marketing campaigns and drive growth.
Here’s an example from Football- Tikitaka vs Power Football. High tempo testing focuses on Power Football-
Sean Allies says-
I explain that rapid testing is the most effective way to predictably grow a business.
Types of High Tempo Testing
There are basically two types of testing growth hackers rely on-
- Tests to discover- new channel, new audience, new feature.
- Tests to optimize- optimize the effectiveness of a particular message or presentation to a particular audience in a particular channel.
What are some examples of high tempo testing?
Here are a few examples of high tempo testing-
- A/B testing
- Multi-variate testing
- Landing page testing
- Ad testing
- Email testing
- Social media testing
- SEO testing
- UX testing
- Conversion rate optimization
What are the benefits of high tempo testing?
There are many benefits of high tempo testing, including:
- Rapidly testing and implementing new ideas.
- Optimizing marketing campaigns.
- Driving growth.
- Improving the customer experience.
- Increasing conversion rates.
- Decreasing customer acquisition costs.
- Generating more leads and sales.
- Improving the quality of leads and sales.
What are the challenges of high tempo testing?
There are a few challenges of high tempo testing, including:
- keep track of progress.
- implement the best ideas.
- maintain a high tempo.
- get buy-in from stakeholders.
- allocate resources.
How can you overcome the challenges of high tempo testing?
There are a few ways you can overcome the challenges of high tempo testing:
- Use a tracking system to track progress.
- Use a tool to help you implement the best ideas.
- Use a tool to help you maintain a high tempo.
- Get buy-in from stakeholders.
- Allocate resources.
How to Form The Team for High Tempo Testing
You need a master and some specialists from your team to run high tempo testing.
- Growth Master
Responsibility of Growth Master: keeping and grooming the test backlog, scheduling and holding the weekly meeting, and removing any obstacles that are preventing the team from moving forward
Here’s the process behind high tempo testing-
How Can You Do High Tempo Testing and What’s its Process?
There are a few key things you need to do in order to do high tempo testing:
- Set up a system for tracking progress.
- Test new ideas quickly and iteratively.
- Implement the best ideas.
- Rinse and repeat.
High Tempo Testing Process Explained
Could also describe it as brainstorming ideas for tests
Each test is written as a hypothesis: if we do X, then Y will happen
It’s somewhat similar to a Sprint planning meeting.
I= equals Impact
C= equals Confidence
E= equals Easy
Testing, Learning & Managing Tempo
Balancing the workload of top priority experiments across different teams makes it much easier to hit the tempo goal.
Capture Learning by a Knowledge base
All of the completed experiments are ultimately stored in a knowledge base to ensure that the team captured this learning and doesn’t keep repeating the same tests.
The knowledge base is also very helpful when adding new members to the team.
Before Ending on High Tempo Testing
High-tempo testing isn’t easy, but it is extremely effective.
It requires both a rigorous process and a system to manage that process.